Apple Tracking Their Customers?

Recently, some news have emerged that Apple seems to be tracking their customers; without the infringement of privacy. The new mobile operating system, iOS6, has an unknown feature that allows different advertisers to track potential customers. There is a randomly generated number, made by the Identification For Advertisers (IFA); which is assigned to every Apple device. The IFA allows advertisers to access peoples app history and search history on their device, without revealing any personal information.

Apple have had numerous complaints about this in the previous operating system; which is why they have decided to turn the IFA off. Unfortunately, for those who wish to do that, they have to overcome many obstacles that take time. However, mobile app providers are taking advantage of this, as it will help them find their target audience. On the other hand, Apple's customers aren't too happy about this, but as long as none of their personal information is revealed; Apple will get away with it.